Slovnaft X Lovestream

Brand: Ivan Večerek Scenography: Juraj Kucharek Ideamaker: Bubble agency Client: Slovnaft

Events

Branding

2025

Challenge

Slovnaft became the general partner of the Lovestream music festival. The challenge was to connect the Slovnaft brand with the festival environment in a memorable way while maintaining consistent communication across online and offline channels, including the brand’s physical presence at the festival.
Approach

The central element of the identity is the sLOVEnaft claim, connecting the brand name with the theme of love and the festival atmosphere. Our role included creating the logo, developing it into a functional visual system and applying it across digital and printed communication.
Impact

The sLOVEnaft concept created a clear connection between the brand and the festival. The visual identity was applied throughout Slovnaft’s Chill Zone, designed by scenographer Juraj Kuchárek. The idea was developed by agency Bubble, with the visual identity created by Ivan Večerek.