TNE / A Step Towards Success
Campaign
Custom service
Delivery Direction
2026
“Every attempt is a step, even if it may seem unsuccessful at first.”
Challenge
The campaign highlighted that success is built through countless attempts, training sessions and failures. Failure is an integral part of achievement. The target audience consisted of exceptional talents aged 8–25 in sports, science and the arts, with the potential to receive financial support from Slovnaft and the CEF.
Approach
Ivan Večerek became both the face and the creator of one of the campaign’s key visuals. He illustrated the idea that “Every attempt is a step, even if it may seem unsuccessful at first.” Nine different illustration styles represent individual attempts that simultaneously form steps, coming together into a continuous walking animation.
Impact
The concept was successfully developed into a live campaign. The campaign featuring Ivan Večerek generated more than 420K views on Instagram and TikTok.
